How Life Sciences can differentiate their brand at a pivotal moment
Published by Cielo
In a time of COVID-19, the life sciences industry has been very much in the spotlight. How can companies in the sector make the most of this opportunity and leverage the full power of their employer brand? And why is this increasingly important?
A recent survey of over 10,000 students across business, IT, engineering, natural sciences, humanities, law and health revealed that graduates are increasingly ranking pharma and healthcare companies as the most desired places to work.
Interestingly, the biggest shift was seen amongst business and tech students, with positive implications for recruitment into hard-to fill IT, digital and corporate support roles. Companies who achieved early success in the race to develop a COVID-19 vaccine did particularly well.
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